Henry Kayser

Go-to-Market Advisory

Most companies do not need more sales activity.
They need the right go-to-market alignment.I help CEOs and revenue leaders turn strategy into commercial action and stay aligned as the business grows.From there, selling becomes simpler, faster, and easier to scale.Clarity creates pull. Revenue follows.

Why leaders work with me
Led teams generating $150M+ in net-new ARR
Scaled sales organisations across EMEA
Adapted GTM strategy for 12 regional markets

I believe most
sales problems
are not
sales problems.

They are alignment problems.

  • No one agrees on what really drives revenue.

  • The sales process no longer matches how customers actually buy.

  • Sales and marketing pull in different directions.

  • Positioning is unclear.

  • Messaging confuses more than it clarifies.

  • Activity is mistaken for traction.

  • Ownership is unclear and accountability is blurred.

  • The wrong talent gets hired because the real need is unclear.

As AI increases speed, misalignment becomes more expensive.When go-to-market is misaligned, growth slows and scaling gets harder.Positioning, messaging, and sales must move as one.Clarity only matters when it turns into execution.This is where I work with CEOs and leadership teams to turn go-to-market clarity into commercial action.

How we work together.

Half-Day Go-to-Market Strategy Session +

We assess where your go-to-market is misaligned, clarify the real constraint, and define the next commercial moves.

Light-Touch Advisory +

Regular sparring for leaders who want perspective, challenge, and course correction as decisions evolve.

High-Touch Advisory +

Closer involvement for CEOs and revenue leaders who want ongoing alignment, sharper decisions, and more active support as the business grows.

The right level of support depends on your stage, pace, and the decisions in front of you. We can define that together.If you want to explore what working together could look like, get in touch.

Why work with me.

  • $150M+ in net-new ARR led through teams

  • Scaled sales organisations from 0 to 28 AEs across EMEA

  • $26M+ annual net-new quota across leadership roles

  • Adapted GTM strategy for 12 regional markets

  • Worked across Oracle, Zoom, and independent advisory

I have owned the number.
I have built the teams from zero.
I have made the calls when growth stalled.
I understand what is at stake.

If you think I could help you, let’s talk.

Contact

The answers are often obvious.
The decisions are not.Some decisions deserve a second mind.Contact me to see if I can help.

Thank you

I will get back to you shortly.If you would like,
connect with me on LinkedIn.